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Two Business People

Rising from the ashes - The reuse of a company's name or trading style


Published on: 18 March 2009

Under the provisions of sections 216 and 217 of the Insolvency Act, if you have been a director or shadow director of a company at some time in the year prior to it going into liquidation, you are not allowed for the five years after the commencement of liquidation to be a director, or even involved in the management of another company with a similar name or trading style.

If you breach this law, you are committing a criminal offence and will be liable for all the debts of the other company and may be disqualified from acting as a director for up to 15 years.

There are some exceptions to the general rule:

1. If the company purchases the business including goodwill from the liquidator, and notice in a prescribed form is given within 28 days to the liquidated company's creditors

2. If you apply to the court and the court gives you permission

3. If the company with a similar name as the one going into liquidation, has had a similar name or trading style and has been trading for the full 12 months prior to the liquidation.

This is a complicated area of law and, as can be seen, the penalties for falling foul can be severe. It is therefore always best if in any doubt to take specialist advice.



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This document explains the relevant position only in general terms. We do not intend it to be used as formal advice about a specific situation, for which you should consult with a qualified insolvency practitioner and not rely upon this document. Portland would be pleased to advise you formally and you should contact one of the directors listed to arrange this. Portland regrets it is unable to accept any responsibility to anybody who seeks to rely on this document.